155 | Bobbie caused their own formula shortage! Bobbie tanks your supply, then tanks theirs
Update: 2024-06-24
Description
Have you experienced the Bobbie formula shortage? This mom-founded and-led infant formula company appears to be pro mother-baby, when in fact all they are good at is marketing and making profits off of how you feed your baby. They are a multi million dollar corporation that has used predatory marketing tactics to grow a "cult like" following that has created more demand then they can keep up with.
In this episode, I discuss:
- The new age predatory Marketing tactics that Bobbie formula has pioneered and abused to get moms hooked on their product.
- Bobbie falsely claims that their organic formula is a solution to mothers' mental health struggles, and now these moms are more stressed than ever as they struggle to feed their babies.
- The new push towards combo-feeding that enables Bobbie to gain more customers as they directly compete with breastfeeding.
- One mom's story in choosing Bobbie, what she did during the shortage to feed her baby, and how Bobbie responded to her outrage.
Listen to the episode with the Radical Moms Union: Episode 114 We Crashed a Formula Marketing Meeting
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